Applicants will need to identify in your application which of the following key initiatives your project aligns with. (Projects that do not align with at least one of the initiatives below will be ineligible for funding.)
Maximize the economic return on public and private investments in Central Oregon
Drive year-round destination-oriented travel from Central Oregon’s key domestic and international markets by aligning and optimizing local opportunities (see complete COMGP guidelines for key markets)
Develop destination-based products that are in concert with Central Oregon’s natural environment and support the stewardship of regional resources
Provide strategic industry professional development and training opportunities
With the passage of HB4146 Travel Oregon, the statewide tourism marketing organization was required to establish a Regional Cooperative Tourism Program (RCTP) to invest 20% of the statewide lodging tax in Oregon’s seven designated tourism regions. COVA serves as the appointed Regional Destination Management Organization (RDMO) for the Central Oregon region and will implement the RCTP on behalf of the region. A Central Oregon stakeholders group was formed to advise and collaborate with COVA on its RCTP.
A key component of the Central Oregon RCTP is to make grant awards “to eligible applicants for projects that contribute to the development and improvement of Central Oregon communities by means of the enhancement, expansion, and promotion of the visitor industry.”
COMGP applicants may apply for grants on an annual basis. Each project requires its own application. Applicants must demonstrate at least a 10% cash match.
COVA works closely with our community Destination Marketing Organization (DMO) partners in Central Oregon through the RCTP. Central Oregon communities with active DMO partners include Bend, La Pine, Madras (inclusive of all Jefferson County), Maupin (inclusive of South Wasco County), Prineville (inclusive of all Crook County), Redmond (inclusive of Crooked River Ranch and Terrebonne), Sisters (inclusive of Camp Sherman and Metolius) and Sunriver.
Each Applicant must work with and align grant projects with their local DMO. Grant project ideas should be aligned with and vetted by the community DMO. Applications must include a letter of support from their local DMO and at least three related industry partners with their overall application.