Supporting Tourism in Central Oregon

Welcome to Central Oregon

Tourism continues to be the single largest industry in Central Oregon, employing more than 9,920 residents and generating total economic impacts that exceed $1.28 billion annually. The tourism industry is an equally powerful driver for Central Oregon’s economic diversification, new business recruitment and overall quality of life.

Visit Central Oregon (Central Oregon Visitors Association COVA) is appointed by the Oregon Tourism Commission to serve as the Regional Destination Marketing and Management Organization (RDMO) for Central Oregon. This role further supports Visit Central Oregon’s partnerships with our local and statewide Stakeholders on tourism marketing and development initiatives.

Whether it’s timely research, tourism planning tools, or inspiration for your next marketing campaign, our aim is to provide resources to support the work that you do. Learn more about Visit Central Oregon and let us know how we’re doing. We’d love to hear from you.

Our Mission:

To Drive Overnight Visitation to Support an Enduring Economy

Tourism By The Numbers

Overnight Visitation

Central Oregon (comprised of Deschutes, Crook, Jefferson and South Wasco counties) welcomes more than 4.5 million overnight visitors annually (source: 2017 Longwoods Visitor Study | Central Oregon Regional Visitor Report)

Spending in Deschutes County

At $812.5 million, Deschutes County ranked 5th in the state in terms of travel expenditures (including air and ground)  


In 2018, employment directly generated by travel spending in Central Oregon was 9,920 jobs, up 5.6%

Transient Room Tax Collection

Central Oregon Transient Lodging Tax revenues accounted for $18.9 million in 2018. Of that total, Deschutes County leads the Central region in generating $17.5 million of the Transient Lodging Tax revenue

Average Daily Spend

Average daily spend, per person, from an overnight visitor, is $211; golf visitor is $254 (sources: Runyan | IAGTO)

Travel Spending

In 2018, total direct travel expenditures in Central Oregon was $961.2 million

Visitor Services

Visit Central Oregon (COVA) operates the Regional Visitor Information Center from offices in the Village at Sunriver. This Visitor Center opened in 2014 to meet the demand generated in the greater Sunriver / South County area of the region.
Given that the community of Sunriver accommodates roughly 2.5 million overnight visitors annually, the COVA board deemed that a Visitor Center in Sunriver was a prudent move to effectively fulfill and disperse visitor demand throughout the region.