Tourism continues to be the single largest industry in Central Oregon, employing more than 9,230 residents and generating total economic impacts that exceed $1.1 billion annually. The tourism industry is an equally powerful driver for Central Oregon’s economic diversification, new business recruitment and overall quality of life.
The Central Oregon Visitors Association is appointed by the Oregon Tourism Commission to serve as the Regional Destination Marketing and Management Organization (RDMO) for Central Oregon. This role further supports COVA’s partnerships with our local and statewide Stakeholders on tourism marketing and development initiatives.
Whether it’s timely research, tourism planning tools, or inspiration for your next marketing campaign, our aim is to provide resources to support the work that you do. Learn more about the Central Oregon Visitors Association and let us know how we’re doing. We’d love to hear from you.
COVA operates the Regional Visitor Information Center from offices in the Village at Sunriver. This Visitor Center opened in 2014 to meet the demand generated in the greater Sunriver / South County area of the region.
Given that the community of Sunriver accommodates roughly 2.5 million overnight visitors annually, the COVA board deemed that a Visitor Center in Sunriver was a prudent move to effectively fulfill and disperse visitor demand throughout the region.